Yanmar CE and ASV Officially Join Forces to Become Yanmar Compact Equipment North America

February 02, 2023 • Yanmar
Yanmar CE and ASV join Forces
Yanmar CE and ASV join Forces

Yanmar Compact Equipment North America (YCENA), encompassing the Yanmar Compact Equipment and ASV brands, finalizes its status as a single legal entity.

The major milestone comes three years after the Yanmar Group acquired ASV Holdings, Inc. Now, the Yanmar Compact Equipment division in North America and ASV officially join to become YCENA.

This is a huge step for us, our dealers and our customers,” said Tate Johnson, president of YCENA. “The alignment of the two brands allows us to focus on expansion, new products, and overall strategic growth in North America while finding new ways to serve our customers.

YCENA

Yanmar CE and ASV have operated as YCENA from a commercial standpoint since July 2020. The alignment as a single, legal entity allows for a better, more capable, and dedicated compact equipment entity focused on leadership in the North American compact equipment market. It will also allow a wider range of compact equipment offerings long-term, offer a single way for compact equipment dealers to do business with YCENA and strengthen the global Yanmar Compact Equipment team.

The Yanmar CE and ASV brands will remain distinct under YCENA with each brand retaining its product lines and dealer networks. Currently, Yanmar Compact Equipment offers mini excavators, compact wheel loaders and tracked carriers with a focus on commercial construction, residential construction, utility and rental applications.

ASV offers compact track loaders and skid steers popular in the landscaping and forestry markets.

Most recent articles:

A Yanmar ViO35-7 mini excavator sits on a field
December 11, 2024

Yanmar's New ViO35-7 Brings Experience, Productivity and Configuration Upgrades

Yanmar introduces the ViO35-7 mini excavator, featuring significant productivity, configuration and operator experience improvements.

A Yanmar TL75VS compact track loader hauls dirt
December 11, 2024

Yanmar CE to Demo New Compact Track Loader at Equip Exposition 2024

Yanmar Compact Equipment will provide its first trade show demo of the manufacturer’s new compact track loaders at the Equip Exposition 2024.

A Yanmar TL65RS Compact Track Loader dumps dirt from its raised bucket
December 11, 2024

Yanmar Compact Equipment Launches the TL65RS Compact Track Loader with Ultimate Maneuverability 

Yanmar Compact Equipment launches the TL65RS compact track loader. The midsize machine offers superior transportability and maneuverability.